Ulta Beauty has been offering curbside pickup in more than 700 locations, and on May 11 will begin reopening 180 of its stores in Arkansas, Nebraska, Oklahoma, South Dakota, Tennessee, Texas, and Utah.

“Throughout the last few months, we have navigated the fluid dynamics of COVID-19 with the safety of our guests and associates at the heart of every decision we have made. That commitment to safety has guided our thoughtful, phased approach to reopening,” said Mary Dillon, Chief Executive Officer. “In the last few weeks, we have introduced curbside pickup in more than 700 locations and this Monday, we will reopen approximately 180 stores in select states. Our focus has been on how to reopen safely—not just when—throughout our preparation and planning to ensure we are confident to welcome guests and associates back to Ulta Beauty.”

To create safer shopping environments in-store, Ulta Beauty worked with government and health guidance to inform safety policies and the Retail Industry Leaders Association (RILA) to collaborate across the industry and share best practices that inform how guests will experience shopping. These best practices, Shop Safe Standards, include but are not limited to the following:

• Face Coverings: All associates will wear face coverings in-store; the company asks all guests do the same while shopping.
• Social Distancing: To limit contact without forgoing the unique Ulta Beauty experience, guests will find visual cues, such as signage or floor decals, to ensure six feet of separation are maintained. Additional measures include limited occupancy, safely spaced registers with protective barriers, and options for contactless payment.
• Salon Service Safety: By appointment only, hair services will be available in select stores. Safety measures for salon services include required face coverings for guests and associates, gloves for associates, increased laundering of capes and aprons, staggered stations to support social distancing, and added sanitization processes.
• Testers: Product testers are not available for use in-store. Open product is now for display only and guests will find signage throughout stores reinforcing the new policy. Products remain on display to showcase colors offered only and hand sanitizer continues to be readily available throughout the store.
• In-Store Cleanliness: Ulta Beauty has committed to elevating its already strong practices in-store with increased protocols for regular cleaning and disinfecting public spaces throughout the day. For guests, additional hand sanitizer stations are installed throughout stores to reinforce best practices.
• Associate Wellness: As the heart of the Ulta Beauty in-store experience, the company recognizes its responsibility to protect associates. They will participate in mandatory wellness checks before the start of shifts, have physically rearranged breakrooms, and will learn and execute safety training on new policies.

“We know we cannot do this alone and this journey continues to shed light on new learnings and concerted efforts to keep moving forward safely in collaboration with government and health officials as well as other retail industry leaders,” continued Dillon. “It is our responsibility to create store environments that are safe for our guests to enjoy the shopping experience and for our associates to work confidently. We look forward, with cautious optimism, to welcoming all back to Ulta Beauty.”